BabyReady Finance

Privacy Policy

 V1. June 2023




This Privacy Policy explains how BabyReady Finance Limited (“BabyReady,” “we,” “us,” or “our”) collects, uses, and processes personal data and other related information. We are committed to being transparent about how we handle data and ensuring the security and privacy of our users. Please read this policy carefully to understand how we handle your personal information.


Who We Are


BabyReady is a trading name of BabyReady Finance Limited, a company registered with the Information Commissioner’s Office (reference: ICO:00013647920). Our registered office is located at The Enterprise Hub Level 6, Graham Hills Building, 50 Richmond Street, Glasgow, Scotland, G1 1XP. You can contact us via mail, email at


The Information We Collect


Information You Provide to Us:


When you apply for an account, we will ask for personal details such as your email address, legal name, date of birth, residential address, and identification documents. This information is required to verify your identity and securely open your account.


If you use our cost calculator or savings calculator, you may provide us with information by filling in the tools on our application or by corresponding with us by phone, email, or otherwise. The information you provide may include your name, postcode, email address, phone number, family situation, income, and spend. This information is collected to assist you in determining estimated costs or potential savings based on the inputs you provide.


When you contact us directly or participate in surveys and competitions, we collect your contact details and any information included in your message.


Information We Collect Automatically:


When you use our website or mobile app, if you have an account with us, or if you contact us, we may automatically collect technical information such as your IP address, browser type and version, time zone setting, operating system, and device platform.


We may collect usage data, including page response times, download errors, length of visits to certain pages, and page interaction information.


We may monitor and record phone calls in accordance with our regulatory obligations.


Information We Receive from Other Sources:

When we connect to your bank account through Open Banking, we may access your balance and transaction information to provide you with personalized ideas and better understand your finances.


We may also collect and use information about you provided by third parties. Please refer to our Cookie Policy for more information on how we use cookies.


How We Use Your Information


We use your information for the following purposes:


  • To perform identity verification, fraud prevention, and anti-money laundering checks.
  • To provide financial products and services and fulfill our contractual obligations to you.
  • To comply with legal obligations, including disclosure to regulatory agencies when necessary.
  • To communicate changes to your account, contractual agreements, and important notifications.
  • To ensure the security of your data and our services.
  • To provide information about our products and services.
  • To enable your participation in surveys and competitions.
  • To measure and analyse our products and services in order to improve them and enhance your experience.


We collect and process your information based on the following legal bases:


  • When necessary for the performance of a contract with you.
  • When we have a legitimate interest, provided it does not override your rights and interests.
  • When you have given consent for specific uses of your data.
  • When it is in your vital interests to share your personal details.
  • When required to comply with legal obligations.


Sharing Your Information


We may share your personal information with the following entities:


  • Employees and personnel of BabyReady who require access to the information to perform their job duties.
  • Service providers who assist us in operating our business, such as bookkeeping services, investment services, payment processing, identity verification, and cloud storage providers.
  • Analytics and search engine providers who help us improve and optimize our products and services.
  • Group entities or subsidiaries of BabyReady.
  • We may also share your data if required to comply with the law or to enforce agreements between us, or to protect the rights, property, or safety of BabyReady, our customers, or relevant third parties.


Keeping Your Information Secure


We take appropriate measures to ensure the security of your data. We use enterprise-level encryption to protect your information. Access to your data is granted only to authorized personnel on a need-to-know basis. Some data may be anonymized to ensure privacy. As a regulated financial institution, we have obligations to retain certain data for a specified period, even after your account is closed. We maintain the security and confidentiality of this data and limit access to specific purposes.


Storing Your Data


We strive to store your data within the UK and European Economic Area (EEA) whenever possible. However, there may be instances where data is transferred outside the UK and EEA, in compliance with data protection laws, for processing by our employees or third-party service providers. This may be necessary if these entities are located outside the EEA or utilize servers located in the United States, for example.


External Links and Third-Party Websites


Our Privacy Policy does not extend to third-party websites or applications. We cannot accept responsibility or liability for the content, terms of use, or privacy practices of these third-party sites. Before using or providing any information to third-party sites or apps, please review their terms of use, privacy policies, and cookie policies.


Your Rights


You have certain rights regarding your personal data, including the right to:


Access your personal data and request a copy of it.

  • Request corrections to your information if it is inaccurate.
  • Request the deletion of your personal data, with the understanding that certain data may need to be retained for legal or regulatory purposes.
  • Object to the processing of your personal data in certain circumstances.
  • Withdraw your consent to the processing of your data, if previously provided.


To exercise these rights or for any inquiries or concerns regarding your personal data, please email us at


Updating This Policy


We may update this Privacy Policy from time to time. The most recent version will be available on our website. We will notify you of any material changes to the Privacy Policy that may affect your rights and obligations.

Please review this Privacy Policy periodically to stay informed about how we handle your personal information.




Scan the code